Focus 100 percent on the reader

If you want to separate your story, find a way to tell it that focuses 100 percent on the reader and cuts out all the writing that is just there for your own ego. What do people want to read? I think they want to read one great story after another, with all the usual navel-gazing exposition cut out. And this is exactly what I try and get my clients to write.

Byrd Leavell