This book has an owl in it

[Reviews that] don’t bother to provide the reader with an accurate description of the books’ formal or verbal properties [are untrustworthy]. To say that something is “boring” is not a statement about a book, although the speaker may think that it is; it’s a statement about the reader’s poverty of equipment. … The marks of a trustworthy review, therefore, have a kind of doubleness: the reviewer manages to assert somehow that the book under discussion is of some importance for one reason or another; and second, a good review provides a formal description of the book’s properties, so that you could reconstruct it from the reviewer’s sketch of it. This description is not the same as a plot summary, although a plot summary may figure into it. What a formal description does is to show what a book is about in relation to the form in which the subject matter has been shaped or located. In order to write such a review, let’s say of a novel, you have to have a basic idea of how novels are constructed; you have to have the technical knowledge that allows you to stand back from the book and to say how a book is put together. By these criteria, quite a few book reviews are worthless. They are made up of what I call Owl Criticism. With Owl Criticism, you have statements like, “This book has an owl in it, and I don’t like owls.”

Charles Baxter