[Friday Night Lights]’s sole focus is on the episodes themselves, resisting what has become standard in TV marketing – online franchising in the form of tabloid features, extensive merchandising, and audience participation via wiki fan sites.  … It’s a crucial decision, if you think of FNL (and I do) as well-crafted art.  The serial narrative – in both TV and literature – when offered up to fans as participants, can become vulnerable.  …  The creators of FNL are not interested in what fans want or need to happen to the characters, but rather about what must happen to them, in the world they’ve created.

—Sonya Chung