[M]ore and more we’re starting to explore the social side of reading. We’re asking questions like: in a world where every store has every book, is the best store the one with the most interesting readers, connected in the most interesting ways? By connecting them, can they find books they otherwise would never have found? Or read a book more deeply? … [Sometimes] reading is about ideas that want to be shared or fought over or debated. With us, those debates can rage around the pages themselves, as they’re being read. We can connect those readers in a way that no publisher or bricks & mortar bookseller ever could.

—Michael Tamblyn of Kobo
(via Bookninja)