An unread book is all possible stories. It contains all possible characters, styles, genres, turns of phrase, metaphors, speech patterns, and profound life-changing revelations. An unread book exists only in the primordial soup of your imagination, and there it can evolve into any story you like. An unread book – any unread book – could change your life. … I often find that the book I have read is somehow not as exciting as the book I had imagined reading. No book is ever quite as good as it potentially could have been.

—Kirsty Logan