Tag Archives: Pinkification


What I find bizarre about the pinkification of girlstuff is that it’s a relatively new phenomenon. I don’t think I had any pink clothes when I was kid. In the harvest gold and avocado years, it was just not an “in” color. My Barbie camper van was yellow and orange.

The first time I remember pink becoming popular was in high school when pink was the coolest color for prepster boys to wear. Perhaps the PinkShirtDay folks might want to organize an ’80s movie marathon to educate kids-of-today on this point 😉

But two of the places I lived in Victoria had the same pink appliances. And by appliances I mean fridge and stove (these are pretty close). This is not to mention the many pink bathrooms (toilets, tubs & sinks). So apparently pink enjoyed ungendered popularity at some point in the not-so-distant past.

Which is to say, it’s not that there’s anything inherently wrong with pink. If pink is presented as one of a bunch of ungendered color options, then it’s completely fine. But that’s not how it is these days. Pink has become not only a girls-only color, but the only color for girlstuff. It’s a double move that’s an overt attempt to put women back in their “place” by marking girlstuff as lesser than boystuff.

Recently, I was a the drugstore picking up a few things. Razor blades were on my list. I went to grab a refill pack and… gasp! Nooooo! They were gone. After standing there gaping at the blithering array of pink alternatives, I left without purchasing anything, and went home to furiously google. It seems the product has been discontinued (sob), although it is still possible to find the refills (if I find some, it will be like Elaine and the sponge): “Just give me the whole case and I’ll be on my way.”

Worst decision ever, Schick.

I’ve only ever had one razor (just think of all the good I’ve done for the environment!). I bought it way back in high school, I guess, when I decided it was a better option than disposables. It is not pink. It is tortoiseshell. Yes, brown. Brown!

But it seems brown is not an option these days. These days you can have pink or… hot pink! Because you’re a girl, you know, and girls use pink things!

Fuck that shit. I stop shaving my legs before I buy a fucking pink razor.

That is all.