four, maybe five hours of pure work

The common advice is, if you are a designer, you should be designing all day. Or making pottery, translating, illustrating, or writing all day.But here in the real world, you should shoot for four, maybe five hours of pure work. That is, writing from scratch, designing from a blank page, translating raw text, building brand new code, illustrating out of thin air.That’s all the human brain can muster. The holics who say they ‘work’ eighteen hours a day aren’t actually ‘working’ all that time.  Most of that will be foof like paperwork, email, phone calls, tinkering, fiddling, meetings. Of the ‘real’ work, the devilishly painful work, four hours is all you can do.

Walt Kania

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