almost incidental

There is something about the increased demand that fiction writers speak as themselves that feels like a violation of what I used to hold so sacred, the tenet that it is not about me but about the characters I create. …

Obviously, social media itself isn’t the trouble. The crux, as I see it, is that lately the substance of what we create is often considered almost incidental to the way that we writers, personally, market our product. We now must sell our books like we sell ourselves.

Peter Orner

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