Back in November, I wrote a post about the annoying overuse of brand names in popular fiction. Well, apparently I’m in good company. Maud Newton posts:

Jessa Crispin hates what she calls “the Emo Boy writers.” (I particularly like her observation that “emo boys namedrop because it’s the only way they know how to explain someone.” Too many contemporary authors replace the individual experience with its pop-cultural echo. Why should anyone read a story if its characters can be evoked solely by reference to punk’s heyday or bad 80’s television?)